NELLSAR FULL REBRAND
We needed to take a fresh look at this well established medium-sized Care Home Group’s logo. Our designer took the view that the swoosh in the S would allow us to carry over something familiar with the old logo. We took a brand new approach with the colour palette, with navy blue representing a corporate professionalism and medical link, coupled with a new bright and fresh orange evoking friendliness, and warmth - attributes key within the care sector.
- New Illustrated Logo
- New Corporate Palette
- New Corporate Guidelines including palette and typeface
- Care Sector Market Research - local and national